Energy Shifter Research Project

Samsung ran a research project to see if electricity users could be encouraged to use the delayed start features of their Samsung household appliances to save energy. The website was designed to make it easier for those involved in the project to see their energy saving progress and whether they were achieving their goals. a system of points, raffles and prizes was added to further drive these energy saving features.

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Daily energy use stats.

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Daily energy use stats with points earned.

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Daily energy use stats with points earned and top energy saving appliances.

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How user’s points were earned over the previous two days.

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How user’s points were earned over the previous three days.

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Energy use feedback and encouragement, plus 1st prize incentive.

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Energy use feedback and encouragement, plus 2nd prize incentive.

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Energy use feedback and encouragement, listing all prizes.

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Energy Shifter Explanatory Videos

To go with the new website I created a chirpy character called Jack Shifter and animated three videos to scripts supplied by the Project’s director. 

Here Jack explains what energy shifting actually is.

Here he explains the Project’s points system.

And finally he explains the prize raffle.

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